For many years, Durex has increased their brand presence at festivals to raise young people's awareness of the risks of STDs. To amplify their efforts, Deezer has organized a festival finding platform, "Festivals Inoubliables".
The platform provides a festival guide that lists nearly 20 festivals in France. The guide includes a description of all the events, dates, music lineups and official links to each of the festival's websites.
Participants can compete in a blind test and win the following prizes:
A multi-device media plan had been set up on Deezer to drive traffic onto the Durex platform.
}01/06/2019 - 08/31/2019