Handcrafted mixes for the airline's key destinations

To communicate the broad range of Transavia's flight destination, we created a campaign with 2 strands:

Destination mode
The user selected a destination via the interactive map and the app served up exclusive related musical content

Discovery mode
The user selected their favourite genre and the app served up the perfect holiday destination

Thematic competitions allowed users to earn Deezer Premium subscriptions throughout the entire event.

} 4 months


Tailormade experience