“La La Land” lets you sing with Mia and Sebastian thanks to two collaborative playlists

Sing with Sebastian and Mia for the DVD release of “La La Land”.

SND (M6 Group) chose to work with Deezer for the DVD release of the film “La La Land”.

Two collaborative playlists named after the main actors, Emma (Stone) and Ryan (Gosling), were created. Through demographic targeting based on gender, users saw different skins.

}19/05/2017 – 02/06/2017


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