Last summer, La Poste Mobile partnered with Deezer for a special offer. Deezer designed digital activations to publicize and celebrate this partnership through two measures.
The first was the programming of an audio sponsorship for a duration of 24 hours on the national holiday known as 'Fête de la Musique'. This ad-free listening session for Deezer Free users was associated with a full display of exclusivity on Deezer.
The second was the creation of a mini-site hosting two thematic blind-tests and a special "mystery lyrics" device. As a result of these measures, a winning moment mechanism made it possible to win Deezer Premium 6, 8 and 12-month subscriptions.
A media relay of the mini-site on Deezer was set up to promote this operation.
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