Firestone chooses Deezer to create a "Road to the main stage" music talent showcase, allowing young artists to promote their talent to millions of music fans.
For more than 100 years, Firestone, an iconic brand in the automotive industry, has been encouraging new artists. As far back as 1928, Harvey Firestone launched The Voice of Firestone, a radio show that gave a voice to emerging artists.
Today, Firestone and its agency WAVE are working with Deezer to bring new talent to the fore in three countries: France, Germany and the UK.
After a first successful collaboration in 2021, Firestone and Deezer's Brand Partnerships decided to think bigger with the creation of a springboard dedicated to new musical talent.
Hosted on a dedicated platform, the competition is punctuated by 3 highlights:
Deezer studio and their artist profile will be featured on the platform.
Each phase of the competition is supported by a powerful audio, video and display media plan on Deezer.